i'm really enjoying this thread
Arragonis, i'm with you on the 'initial buyer' point-essentially it needs to be the original orderer that makes the eco request
Funnily enough my burd's mk 1 golf gti has a 'shift light' built in, from the factory!
Also, i've done 7.5k in 13 days in a ford ka round europe-a grand car
regarding the post re 'average joe comment-i'm sure 'passive improvements' like aero, grille blocks, start stop etc will yield a benefit to all.
Personally i see there as being a need for a 'stepping stone' stage towards the general public and fuel economisation. The behavioural change is effective but difficult to impliment, whereas mods over a whole trim level spectrum in a car IS cost effective, assuming every vehicle recieves it-this essentially ties in with the points re profit arragonis made.
Frank, funnily enough, there was an explosion of pickups in the UK due to company car tax legislation..so lots of estate agents and lawyers in mitsu warriors-despite never carrying a load of soil, or driving off road.not to mention the 20'' wheels and elastic band tyres being useless in the snow
So how do we get the 'initial purchaser'(which could be either an individual or a company car pool) to specify economy alongside performance and prestige??