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My girlfriend enjoys hypermiling, she even asked for an ultragauge for christmas.
I think it mostly has something to do with her driving 80 miles a day, but I'll ask her if she can chime in sometime.
Personally, I don't think it's a gender thing as much as it's a gender thing to get on online forums and talk about. I'm sure many women would love to save gas, but how many have ever really thought "I bet there is a forum for that!"
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