Toyota Auris: Official UK combined cycle 74.3 mpg (Imperial)
Toyota Prius: Official UK combined cycle 72.4 mpg (Imperial)
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Toyota is encouraging drivers to put the fuel efficiency of the Toyota Prius and Toyota Auris hybrid to the test in a challenge to see who can achieve the best mpg. Toyota centres across the UK are hosting the competition, each with their own set route and time limit. A leaderboard will be used to keep track of the local results, with prizes going to each centre's best-performing entrant.
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That's cool! I'd totally do this if it were in my town. (And I knew someone who'd lend me their car
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The leaderboard idea is funny - wonder if it's an intentional play on the Top Gear boards for "star in a reasonably priced car" or lap times around their track.
But really, they shouldn't limit the competition to only their hybrids (though it might undermine the marketing reason for the game). Depending on the course, someone driving an IQ or an Aygo might kick some hybrid butt!
source:
The Toyota Hybrid Fuel Efficiency Competition