[MetroMPG]

I get the impression that you can't frame it as a single issue with a single slogan. You need to craft it as a national security issue for some people (particularly in the US), or they won't hear you / care. Others are receptive only to economic language, and others will hear an environmental message above all else.

Not trying to rain on the idea - just throwing thoughts out there. I'd love to see slower traffic speeds. I was a little disappointed when this province got rid of photo radar...