Quote:
Originally Posted by Arragonis
I was sent a renewall last year, did one of those comparison sites and the cheapest was my own insurance company but £150 less. 
Madness. |
You were an existing customer, so no need to
hook you.
They know many people won't switch because of the hassle it gives.
In today's big company thinking, the existing customer has essentially become a worthless creature - unless they can sell him ever more services and crank up the
ARPU.
But they never get the best pricing for their upgrades or even their base product.
It's the new customers they want, even though these have high start-up costs and high costs to pull them in.
Some people here are switching service providers yearly, and get the best deal of the moment - be it an ISP, gas, electricity, insurance ... you name it.
If there's competition, they'll use it to their advantage.