I agree Frank. The only time I've contemplated electric assist in my car is stop-and-go traffic, where you can't pulse & glide, and you're forced to idle & move forward every 5-10 seconds (or use your starter every 5-10 seconds).
With the system I imagine, the ICE would be off and not turning, while the electric assist pushes one or more wheels (or its own drop-down wheel). Then once you're up above neighborhood speeds or you need real acceleration, the ICE kicks back in.
Depending on your driving cycle this may or may not be a big help.
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