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Believe it or not, 4-wheel drives generally command a premium over their 2WD counterparts. I see rustbuckets sell for $2000 or better all the time just becuase of that feature.
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Of course they do, because as new vehicles, they commanded a higher price with that option. Also, here in PA, people buy 4WD/AWD vehicles for those 2 days a year where FWD vehicles have a little difficulty getting around. They pay hundreds more a year in fuel because of that option. A chick where I work has a 30 mile commute every day in a 4x4 Jeep. She brags about how easily her vehicle takes off in the snow, and the other 99% of the time whines about gas prices.
I've been driving since 2001 and still haven't encountered a winter day where FWD left me stranded. Hell, I even pulled an RWD GMC Jimmy out of a rut. FWD lets you gauge the road's traction without breaking your rear end loose, which is nice in snow and ice, plus I enjoy the challenge.