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If it costs a lot people wont like to participate so much. In finland ecorallys cost 40 to 60€ depending on the class. IMO that is way too much to test your driving skills. To drive long distances with least fuel is fun if there are also other cars on the same route. If you drive 1000 miles in a one day on your own its boring.
The less rules you have more cheaper will it be. If you watch how top gear uk or gumball rallyes makes their road trips that is the rigth way to make good entertainment. For that you will need that good cameraman and few cameras. Also cameratruck would be nice.
Gas stations are pretty easy to get "sponsors" in a such event if there will be lots of cars filling their tanks. they can give discounts on food and maybe even fuel, because its a good race. They might even promote the event in the press if their stations are the only ones where you fill...
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