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So, kind of a Eco-Road Trip that is a promotional/awareness event. Honor system on the fuel logs. Easy enough for existing vehicles that can link back to fuel logs on this or other sites to show they were getting nearly their numbers before. People who can't make it for the whole run could join up, meeting at prearranged stages or joining on the road. Car cams in and/or outside for streaming and post production.
Something like this?
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