Agreed people need to become smarter motorists. How/what form of education campaign would be effective?
I don't see the auto industry doing ANYTHING to educate about vehicle choice, idling, warming up, maintenance, driving technique, etc.
I don't see any public service campaigns from govt re: the above either.
I don't see the material being covered in driver's ed (but then I wouldn't know. Is it?)
I don't see it in schools, I don't see it on billboards, I don't see it on the news, I don't see it in other media, I don't see it at gas stations, I don't see it at auto parts stores, I don't see it in enthusiast magazines, I DON'T SEE IT ANYWHERE BUT IN A FEW FORUMS.