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You can lead a horse to horsepower, but you can't make him drink it. Those same propaganda machines have been trying for decades to convince people "American" cars are as good as the "Japanese", but success (at least in the sedan market) has been very limited). Propaganda only works if people already want to believe what they're being told. Which is why conspiracy theory is so popular.
Even overseas... as soon as a population becomes more prosperous, they want bigger and bigger cars. Just look at China. People already living frugally by biking or motorcycling are caught up in the rush to buy a car. India. They release the world's cheapest car, and it's economical too... and the market response is a big yawn.
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