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I didn't realize the extent of British involvement in the bus companies. It probably applies to the Canadian arms of the brands too.
I visit friends in Toronto a couple of times a year (~350 km one way), and the last 2 trips I went by coach (double-decker MegaBus), so I'm apparently part of the bus revival.
New, clean double-decker buses, cheap fares, and available wifi. Before these new coaches, I had never gone by bus.
My rule of thumb is: I'll go by bus (or train) even if the ticket cost is 2x the fuel I would burn in the car, provided I can do a bit of work (wifi) en route.
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