|
Pet peeve: "clean diesel" greenwashing
The marketers are doing diesel a disservice with the whole "clean diesel" greenwashing campaign.
"Cleaner"? Sure.
But "clean"? Nuh-uh!
Pisses me off every time I read or hear that description. Actually creates a negative impression in my mind of the companies using that tactic. (Probably not what the marketers want to hear. But then again, likely not how the majority reacts.)
And for fairness sake: I'll also say I don't like it when EV's are marketed as having "zero emissions" (reminder: I have an EV).
It's all sneaky greenwashing that serves to create ammunition for opponents.
|