I think that we all already knew that people with vastly different views existed - well before they began to vocalize their negative opinions of ecomodders.
It doesn't really phase me much.
But basjoos has a good point about communicating is the listener's language. It's kind of like when you speak more softly to match someone who is whispering, or try to make visual examples for someone who is a visual learner. The same techniques that good teachers use to get through to students are probably equally effective in persuasion.
I mean, there have been scores of books written on effectively communicating (ex. Influence by Robert Cialdini and Yes Factor by Tonya Reiman). Conveying a message in terms the audience can best comprehend is very important. Whether that means performance, finances, style, safety, competition or practicality. They all serve the same purpose, ultimately.
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EcoDriving: Turning more fuel into usable forward motion.
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