I doubt the 2010 Insight has a competitor in the 2012(3?) Prius C because the C is a new car and the Insight isn't. The Insight will be cheaper to own than a new C. For that matter, despite slightly less impressive fuel mileage, an Insight will be a cheaper car to own most of the time than a Prius would. Too early to tell on a C versus a new Insight, but it will be close.
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