Quote:
Originally Posted by mcrews
james,
You keep mentioning the mini.........ok. Show me the high demand that sucks the dealerships dry each month. Show me the 'dealer markup stickers' w/ $1-3k of markup over retail sticker? Show me the sales numbers
The big three build what their disfunctional business model allows them to build.
|
june 2012 june 2011 2012 2011
BMW 21,725 21,637 0% 126,504 113,705 11%
Mini 5,995 5,228 15% 32,059 29,816 8%
Rolls 32 30 7% 192 180 7%
BMW Grp 27,752 26,895 3% 158,755 143,701 11%
TOTAL 1,285,499 1,053,263 22% 7,272,096 6,333,141 15%
as a brand, mini has slower growth this yr than the bmw group and the us indusrty total
here is the link to all brands:
http://www.autonews.com/apps/pbcs.dl...try-to-22-gain
Mini is actually a poor example as it is a 'boutique' brand or niche brand. They only want a certain market. They are not trying for mass appeal.