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Originally Posted by niky
The problem is "cool" is not something you can successfully manufacture all of the time...
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True of any product. It may or may not become "cool" enough to gain market share, but on the other hand, if the manufacturers deliberately try to make a product uncool, that seems like a guarantee of failure.
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Hence the Escalade. That suffered from spontaneous coolness.
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Are you serious, or trying to put me on? I find it hard to believe that it would be considered cool. Around here it's the vehicle of choice for the sort of people who buy homes on a golf course while waiting for their Alzheimer's to become fully developed.
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Still, it's a profitable niche in Europe.
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And if it's profitable in Europe, it's not that hard to tweak a basic design to meet US standards.