I do a lot of answering on Yahoo! Answers - there's an awful lot of clueless people out there - and whenever the question of "what can I do to save on gas?" comes up, which is really, really often, I give them a few of the top pointers and direct them to this site or to CleanMPG.com.
I don't know if it's guerilla or not, but there it is. You'd think people with a question to ask might read through the ones that have gone before, maybe see if theirs has already come up and been answered. Turns out, not so much.
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Lead or follow. Either is fine.
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