Sounds like they are making some good food supplements....at least that's how I would see this entering the markets.
The avg food shopper just buys what's advertised? What has been designed to taste good?
I try to buy food that has been scientifically found to be healthful...taste and tradition come second. Very difficult in a food system that is drenched in pollutants and various over-refined "foods".
In theory at least. Following my tastes alone I'd probably live on burgers...pizza...and ice cream.
