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the 'k car' design pulled the chysler corp out of bankruptcy. THey were able to reduce design and build cost by using the same parts under all the cars across the brands.
It was a front wheel drive design.
Another statagy of Iaccoca was to build the flagship car, Imperial, 2 door lucxury coupe with only 3 options. Loaded, Loaded w/ suroof, loaded w/ leather.
He had the assemblymen w/ 20 yrs or more all moved to the same plant. It was the first car to offer a 36 month 36k mile drivetrain warrenty.
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