on the halogen side, I would agree, it's all marketing,
on the hid side, crap is crap and you get what you pay for.
I run HID on the Q45 and am semi-active on hid planet.
NOTE TO OTHERS: NEVER RUN PLUG N PLAY HID BULBS IN HALOGEN LAMPS!!!!!! I DONT CARE IF THEY 'FIT'! IT MAKES LIGHT THE REFLECTS BADLY AND CAUSES BAD GLARE!!!!
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