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The whole point of the Veyron is to prove VW could make a 1,001 horsepower car that's actually tractable, easy to drive, streetable, and which won't eat its own guts out after thousands of miles of abuse. Never mind that a new set of Veyron tires and an annual maintenance check could buy you a brand new 1,000 hp crate motor...
The engineering needed to produce 1k ponies is not expensive. the engineering needed to build a car around it that met all of VW's design requirements, however, was insane. Not the least which because the car was designed to fit the body, not the other way around.
I bet the car could be half the cost if they built a supercar first, then built a shell that fit around it, instead.
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