Quote:
Originally Posted by mcrews
Not going to happen on the F150. Look closer at the demographics. That buyer WILL NEVER eco-mod their truck.
YOu want to market to the low hanging fruit (eco-modders) WITH money (buyers of new eco-type cars).
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I have to disagree on the F-150. If fuel economy wasn't a concern for full-size pickup owners, then explain the success of the Ecoboost V6 option, 200k units since its introduction. Not to mention, skirts give them an old-school look which many people like. Will every F-150 owner buy them? Definitely not! But even at 0.001% of annual sales, we'd still sell 400 units per year. That's worth it to us.
