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Old 01-25-2013, 12:26 PM   #70 (permalink)
MetroMPG
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Join Date: Nov 2007
Location: 1000 Islands, Ontario, Canada
Posts: 22,534

Blackfly - '98 Geo Metro
Team Metro
Last 3: 70.09 mpg (US)

MPGiata - '90 Mazda Miata
90 day: 54.46 mpg (US)

Appliance car Mirage - '14 Mitsubishi Mirage ES (base)
90 day: 57.73 mpg (US)
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I'm no lawyer (I just play one on the Internet), but it looks to me like you can't "own" a trademark if you're not actively using it - you can't hold it in reserve to keep others from using it. (And Mitsu hasn't marketed a Mirage here for many years.)

Quote:
All jurisdictions with a mature trademark registration system provide a mechanism for removal in the event of such non use, which is usually a period of either three or five years.

In the U.S., failure to use a trademark [...] will result in abandonment of the mark, whereby any party may use the mark. (Wiki wiki wiki)
That's how they lost the ability to use Mirage already in parts of Europe.

Mitsu is still selling the Colt in some markets, so they'd have rights there. But not in Canada or the US. I don't think they ever sold the Colt themselves in Canada, anyway - it was marketed through Chrysler.

Psst! Anybody wanna buy a Space Star?
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Project MPGiata! Mods for getting 50+ MPG from a 1990 Miata
Honda mods: Ecomodding my $800 Honda Fit 5-speed beater
Mitsu mods: 70 MPG in my ecomodded, dirt cheap, 3-cylinder Mirage.
Ecodriving test: Manual vs. automatic transmission MPG showdown



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