Almost anyone can "afford" a brand new car. Look at the offers on TV commercials for everything from Dodge Rams to Kia's. The advertise the monthly price, rather than the overall price of the car. Many consumers are suckered into deals because they see the low low price of $179/month, often without down payments and with tax & title included in the loan.
If you asked if they would buy the car for $20,000 they would say no they can't afford it. But ask if they would pay $179/month and commit to 6 years of payments and they will sign up right away. Our society in general lacks the ability to look at the bigger picture. It's a consequence of our fast paced world where immediate gratification is now expected in every aspect of life.
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