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Well... the charity is only getting the attention it's getting now because he's dead. Wasn't even on my radar before that.
I've friends in the industry who use their connections to try to pull in more donors for charity. Some of them get criticized as "glory hogs" or if they use their business for fund raising, get criticized for using the publicity as advertising, but hell, if you have an asset (being well-known), use it.
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