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I think it was the Governmental "AD Council" that came up with the "ESUVEE" Animal. The aim was to teach younger divers that driving an SUV was like a "bucking Bronco" -- or Bronco II (pun intended). Increased braking distances, tougher control, and potential rollovers were the focus. Toyota supported the funding as part of a settlement deal.
The animal is since extinct in live form, but can be found in Internet storage...
RH77
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“If we knew what we were doing, it wouldn't be called research” ― Albert Einstein
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