Quote:
Originally Posted by RustyLugNut
You have to tickle the fancy of the buyer. Unfortunately, raw data is boring to most. Don't crucify him for doing exactly what I would do in his position - motivate those with the money to part with it.
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I tend to agree with P-hack's point that we need more information (stats) about what makes the Model X better than other alternatives. While passion and emotion are important motivators, it needs to be tempered by rational thought. The salesman did a poor job on both fronts; fumbling through the presentation, lacking emotion, and lacking useful information.
I'm not angry at the way marketing is done, only disappointed that human nature tends to be overly driven by emotion instead of critical thought. If people would give thought an equal say as passion, marketing would look a lot different. Not only would we have better products, but the divorce rate would be much lower, there would be less unwanted children, less debt...
Somehow our culture celebrates acting on emotion, and subverts logic by associating it with nerdy, uptight, wimpy people.