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I'm not making excuses for advertising, they have had no small roll in conditioning people with lots of money for lots of face time. The less rational their consumers the more they buy hi margin low mpg things like SUVs.
This was all emotional garbage, who in their right mind has an emotional attachment to a car?!? Not that many people in their right minds anymore I guess.
I expect marketing/people will catch up with the information age sooner or later. Just don't accept this sort of garbage.
"I have the most awesome @#@#$@ing hammer!!! you really don't want to sell your soul on one of those other inferior hammers!!"
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