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Old 02-12-2014, 06:43 PM   #31 (permalink)
botsapper
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I'm personally afraid that the falcon-wing doors were a concession to a 'qualified' marketing criteria. A checklist was filled, front-hinged doors are too pedestrian for the early adopters. Tesla is using the cliched tech template, that the key to marketing success depends on the excited first adopters for their free publicity, buzz, detailed consumer information and opinionated feedback. Early adopter marketing has a very narrow focus, targeting a specific 10% of the population, an affluent technically and socially mobile 'digerati' - the greying geeks who are financially peaking.

They are also the opposite edge of a knife, if Tesla ignores the first droppers' valuable feedback - they are also going to be the first to leave.

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