[azraelswrd]

I think they played up the "game" aspect to convince inefficient drivers that this isn't hard or a chore to do -- IT'S FUN NOW!!!!! Like mothers hiding medicine in the food for reticent children, they look like they're trying to get people to change their driving habits without their notice (and thus resistance) disguised as games (which smell like mini training modules on how to drive efficiently).

Heck, the whole "scoring" system makes it look like another way to keep the driver motivated or interested. Maybe it works for some people but I'm not sure if the people that really need this, would ever consider buying it. It's the whole "choir preaching" conundrum.