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A worked example is Facel - the Facilia.
Facel made Chrysler V8 powered sports cars (Facel Vega) and wanted to make a smaller model - the Facilia - with a smaller engine. They decided to engage an engine maker to design their own unit - it was a disaster.
They ended up replacing it with a Volvo 4cyl unit but by then the company was doomed.
How would that have been different if they had used the Volvo unit from day 1 ?
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[I]So long and thanks for all the fish.[/I]
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