Via ABG:
Fight Priuses with... Priuses!
Quote:
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Honda has acknowledged that not having an instantly-recognizable hybrid-only model since the demise of the Insight (still modern-looking today) has taken a toll. While the company offers the Civic Hybrid, that car lacks the green cachet that Toyota has very successfully cultivated with the Prius. So, Honda made no secret that a new hybrid-exclusive model was coming, and wouldn't you know -- it's very reminiscent of the Prius!
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More pics, info:
Spy Shots: Honda's hybrid-only Prius fighter! - AutoblogGreen