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Remember that 1mpg in a vehicle that's currently getting 12mpg is worth a whole lot more than in a vehicle getting 30+.
Most jeep drivers with offroad tires are probably not driving as much as the average American, but a 6mpg gain from 12 would be worth over $1500 per year in gas, which is close to twice my total gas costs. I'd actually need to be paid twice for every gallon I burn to have as much return in my car as a Jeep saving 6mpg saves.
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