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I don't see the point about a "loss" in each 1st-gen Insight or Prius sold. They served to the purpose of highlighting the respective hybrid setups from Honda and Toyota, and the developments applied to them were ultimately expanded to other models. Developing technology is usually expensive at all, so even if there is an allegged "loss" on each halo-hybrid sold there is a return on the sales of the hybrid versions of higher-volume models.
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