and google certainly has zero interest in encouraging "good behavior", except as it relates to stock value and dividends and profits.
And if the discussion is now drifting into population behavior control, then we might as well add religion to the table, since it still has nothing to do with ecomodding anyway...
edit, I think you missed the nuance of my "google is now evil" comment
http://en.wikipedia.org/wiki/Don%27t_be_evil