Demuro's shtick is that he's a writer, and sometimes an entertaining one. He does a lot of writing for Jalopnik.
His "hypermiling" was just driving slow, his aero had to be the crappiest tape job I've ever seen, and his cardboard skirts were just embarrassing. He couldn't have done a much poorer job without actively trying to make it worse.
This is what happens when you get the wrong kind of enthusiast writing about something. If he doesn't respect it, he's not going to give it a fair shake. He doesn't, and he didn't.
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