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Decades ago, the Texas Department of State Troopers put out a bumper sticker that read " The Texas Department of State Troopers says DON'T drink & drive !
They wanted to make an impact and had the " DON'T " printed in red.
As any graphic artist knows, red fades before blue.
After a few months, they had hundreds of cars that had bumper stickers that read " The Texas Department of State Troopers says _____drink and drive !
FAIL !
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