Luckily I haven't had TV ever since the switch to digital broadcasting, so I don't know this commercial. However, back in the day, VW ran a commercial where a punk in VW boom car was circling an area seeking a parking spot, and all the people inside their houses looked out their windows and appeared to admire the VW and enjoy the beat as it went by. Yeah right.
I did email them to point out their stupidity. Actually got a response too.
I think VW is trying to recapture the stunning successes of it's ad campaigns from the '60s. The problem is, today they have morons in their marketing department and they're wildly missing the mark.