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Musk had the luxury of selling... uh... luxury cars.
Of course, the Elio isn't a luxury car, but a low-cost three-wheeler. That doesn't mean you can't sell it on a luxury premise... the freedom of a bike with better weather protection, safety and maybe even AC.
So many things you could do better, faster, cheaper... if you weren't trying to milk government subsidies and loans for all they were worth...
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