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usually, people who buy new and 'order it from the factory' are 1. upscale buyers buying 2. a new model (2016 corvette for example) with new options.
These people want what they want and want it first. They don't really care about depreciation. A 50 yr old friend at church who clears $500k a year was driving a midsize sedan. Decided about a yr ago that he want the new redesigned corvette. He read up on the options and decided on a particular package (Z06 w race seats) and color. He could have waited for the dealers to have stock on hand and then gone looking, but he wanted it and ordered it.
Understand, he may have gotten a deal or not. A lot of that depends on how often you buy from the dealer, your relationship w the dealer and the scarcity of the model.
I knew a guy who bought an brand new 4cylinder Pontiac fiero back when they were introduced and paid $4k mark up to get the first one. His dad was a judge.
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