[roflwaffle]

It only took 'em 12+ years to get back on the horse...

The Eco-Car Engineers - Innovators - TIME

Right now, Hori and his team are focused on the future. "The original Prius proved that hybrid cars were technically feasible. The new model has shown that it can be attractive to consumers. The third generation has to be even more powerful and more fuel efficient," says Hori. His vision for Toyota's eco-friendly autos goes beyond the Prius line. "The next step is to apply hybrid technology to other models, and to reduce its price," he says. After that, he has his sights on dispensing with CO2-belching gasoline engines entirely: "Ultimately, the future is in electric power." It might sound like an eco-platitude. But if someone is going to bring an electric car to your driveway, there's a good chance Hori will be the one to do it.