Two bowling ball bags of magic and an aluminum axle beam that is a drop-in replacement for the Ford I-beam with radius rods and/or the Mustang II A-arm crossmember.
SEMA and the aftermarket would eat that up.
Edit: after that video, Youtube offered an older but better look, from the X-Prize days.
Six/seven pounds wheels? They could sell just those. The stance reminds me a lot of a slammed Class 5-1600 Baja racer:
http://rollerman1.tumblr.com/post/147139741819
http://rollerman1.tumblr.com/post/145248607039/dubsnbabes-thebestbajas-offroadtireguy