I love when Wayne - or any fuel economy aficianado, for that matter - gets some coverage, but quoting his results will put people off when they can't do as well. If anyone ever needed a "Your mileage may vary" asterisk, he's the guy.
Don't talk about the environment except as an aside. People don't care about it. If they did, there'd be a lot less plastic floating around in the ocean. But always talk about the money money money. That's an immediate benefit that everyone can relate to and when they save some money, well, the environmental benefits are just a little dab of icing on the cake.
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Lead or follow. Either is fine.
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