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If ordinary middle-income people can afford to buy new Harleys, power boats, RVs, and so on, why shouldn't there be a market for vehicles like the Aptera?
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fair enough
but there are a couple of differences - the main one being the parent
the insight was developed by one of the largest car companies on the planet just so they would not have trouble with the California market special requirements.
they could (and may have) produced them at a loss for years
the Aptera is a startup asking for capital - cheap oil could easily kill them
the Harley comment, gives me an idea
stamp Harley on the side of an Aptera and people would tolerate almost any price/mark up
but they would need more chrome... and they would have to be Loud!
