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Originally Posted by Concrete
the Aptera is a startup asking for capital - cheap oil could easily kill them
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I don't think so. Some people would buy it just for the "coolness" factor. Other people don't really care about the monetary price of gas, but do care about the environmental & geopolitical costs. It really goes back to where this thread started, with the myth that all Americans love big cars. In reality, there's a market out there for Aptera-like vehicles, and would be even if gas was free.
Even at the current price, they've got IIRC 3300 Californians to put down a deposit before production even begins. Extend that to the rest of the country, and you've got at least 30,000 customers. Then figure that for every one willing to put down a deposit, there are several who prefer to wait until it's in production, and you've got a minimum of 100K potential customers.
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...stamp Harley on the side of an Aptera and people would tolerate almost any price/mark up
but they would need more chrome... and they would have to be Loud! 
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Unfortunately, that would mean I couldn't have one, since I think there must be a law that says you're not legally allowed to ride a Harley unless you've got a beer gut hanging over your belt :-)