Quote:
Originally Posted by sendler
Most people in the US don't have a care in the world for wanting a fuel efficient car. You can't force the manufacturer to sell what people do not want. You have to make the the buyers want what you want them to have. And then they will demand it.
|
I think if the automakers directed their advertising budgets to fuel-efficient cars in the same proportions as they now direct it to trucks & SUVs, they would find a lot of people who suddenly wanted those cars. And they could raise the price until they were making just as much profit per car, instead of selling their fuel efficient models at or near a loss in order to meat CAFE standards.