jalopnik.com:Volkswagen Hints At The Possibility Of A Reborn Electric Thing Or Other Classic Volkswagens
Torchinsky's on the case. They mention that 'Thing' is more consumer-friendly than 'Kübelwagen'. They could call it Type 181 or Trekker.
Retro styling is tricky, look to the New Beetle or BMW Mini. But they could take the spare tire mount from the Kübelwagen but put it at bumper height, like a Superbeetle on a bearing mount so it doubles as a bumper.