It's all a matter of perspective.
The more I drive and see how dependent we really are on oil, the more I realize that 30 mpg just isn't good enough.
But truth be told, there are lots of people who AREN'T getting 28 or 30 mpg. So, to them, it sure does sound efficient.
The marketing also shows how the manufacturers are starting to realize how important fuel economy is becoming. They may not actually improve it right away, but they will say it's important to them in the advertisements, no matter how truthful it is or not.
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