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Old 08-27-2008, 12:57 AM   #3 (permalink)
Depends on the Day
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Originally Posted by bennelson View Post
It's all a matter of perspective.

The more I drive and see how dependent we really are on oil, the more I realize that 30 mpg just isn't good enough.

But truth be told, there are lots of people who AREN'T getting 28 or 30 mpg. So, to them, it sure does sound efficient.

The marketing also shows how the manufacturers are starting to realize how important fuel economy is becoming. They may not actually improve it right away, but they will say it's important to them in the advertisements, no matter how truthful it is or not.
I had the same discontent -- until I realized that many viewers of the same TV ad were probably getting around 18 mpg in their trucks. The prospect of trading-in the $40,000 SUV for an exotic import that gleans 25+ mpg for the same price might sound like a good deal. Plus you can claim that you drive a "Beemer".

Look at the target market in this economy...

“If we knew what we were doing, it wouldn't be called research” ― Albert Einstein

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